West Coast based distributor, retailer and wholesaler; Fairn & Swanson has launched its own private-label cigarette label named Seawolf.
The brand name Seawolf is inspired by the name of F&S’s founder Wolfgang Uhlig and You can find it in Baja Duty Free Stores.
The main brand elements are a wolf and the water, which mirrors the main characteristics of a real sea wolf—it is different and unique; the leader of the pack. It reflects who we are, in terms of the different distribution channels we service. We move our products by land and water, and we cover long distances, just like the real sea wolves.
The Seawolf brand can be currently purchased at any of the company’s retail stores, Baja Duty Free. We have seen an increased demand for value cigarette brands and having stores along the US-Mexican border was a great opportunity to launch Seawolf. It has been only three months since the brand was launched and so far, we have seen a good response from tobacco customers. F&S will start distributing the brand in other channels, like fishing boats, ship chandlers and South Pacific Islands.
The new Seawolf brand is initially available in three options: Full Flavor, Light and Natural. Three variants in cartons and packs.
Full flavor and light presentations in a 100-stick carton size only.
Our objective is to offer a premium quality cigarette at a lower price.
Over the last few years the Southern border has experienced a major demand for value cigarette brands.